I was invited to the celebrate the launch of Milk Makeup at Birchbox SoHo. There, I met up with my friends, including photographer Angus Smythe, and model Chris Lavish. If you haven’t been to a Birchbox store, just think of it as a Sephora where you can buy your normal cosmetics, or try smaller sample sizes by adding them to your own customized Birchbox. However unlike Sephora, Birchbox has a much bigger (and better) men’s department.

As I walked around Birchbox SoHo in my NICHOLAS outfit, I found the usual cosmetic finds, but I also saw more smaller brands as well; Including Not Soap Radio that has some amusing product labels, and Tonymoly that has a bunny lipgloss.